B2B Social Networking | What’s In a Name?
I frequently find myself thinking that the dumbest thing we Internet marketers ever did in social networking was to rename it social media. In the early days of Web 2.0, there was no such thing as...
View ArticleProfessional Social Networking with B2B Social Media
I believe many B2B professionals struggle in their adoption of social media for professional use, because they see it as a marketing platform as opposed to a professional networking tool. Those who do...
View ArticleB2B Social Business Bill of Rights | Don’t Get it Wrong!
Which is more important in B2B social media, social or media? For way too many B2B marketers, the answer is media. In the B2B marketing community, content marketing has eclipsed blogging, engagement is...
View ArticleSocial Sales | 10 Social Sales Lead–ership Tips
Sales professionals are some of the earliest adopters and most annoying users of social networking. The problem is that most sales reps treat LinkedIn like a prospecting database for cold calling. It’s...
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